Cross-brand equivalence
Translates body evidence and known sizes into the sizing system used by a supported brand.
Fit intelligence · Product specification
One fit profile. Clear size guidance across brands.
EVOW converts shopper-controlled body, size and fit evidence into an explainable recommendation for each supported brand and product. It is a size-decision layer—not a photorealistic virtual try-on.
Facts reviewed 13 September 2026
What is EVOW?
EVOW is a cross-brand fit intelligence platform for fashion ecommerce. A shopper creates one private profile from measurements, known sizes and fit preferences, then reuses it across compatible stores. EVOW returns a recommended size, confidence and reasons, and can manage consented profiles for a household.
Current availability
| Consumer profile | Private beta | Responsive web onboarding and reusable fit profile. |
|---|---|---|
| Chrome companion | Controlled beta | Configured domains only; each store requires PLP and PDP quality assurance. |
| Magic Mirror SDK | Technical preview | Hosted web component delivered through an assisted integration. |
| Fit Proof for brands | Available pilot | 6–8 weeks, one storefront and 100–300 products, with measured pilot outcomes. |
Capabilities and evidence
Category-aware profile
Keeps separate evidence for tops, bottoms, footwear and supported specialist categories.
Explainable recommendation
Returns a size with confidence and reasons rather than an unsupported label.
Household profiles
Supports invited or consented profiles for partners, children, family shopping and gifts.
Commerce surfaces
Can surface fit on product lists, product pages, wishlists and assisted brand experiences.
Privacy controls
Separates optional consents and supports account export and deletion.
Inputs → decision → outputs
Possible inputs
- Known size in a reference brand
- Chest/bust, waist, hips, height or inseam
- Footwear and category sizes
- Preferred fit: close, regular or relaxed
- Brand size guide and product evidence
- Kept/returned item feedback when consented
Possible outputs
- Recommended available size
- Fit verdict and confidence band
- Human-readable reasons and caveats
- Cross-brand size equivalents
- Product-list fit annotations
- Aggregate pilot analytics for a brand
When EVOW is a good fit
- A shopper wants one profile instead of repeating a quiz on every store.
- A family shops or buys gifts for several people.
- A brand wants to test fit personalization on a scoped catalogue before a rollout.
- A commerce experience needs explainable size guidance without making photos mandatory.
When another approach may fit better
- Use virtual try-on when the main question is visual appearance or styling.
- Use a photo body scanner when remote measurement capture is the core workflow.
- Choose a mature enterprise network when a large proven purchase/return graph and general-availability integrations are mandatory today.
Direct answers
Does EVOW require body photos?
No. The core EVOW profile uses declared sizes, measurements and preferences. A photo is not required.
Is EVOW a virtual fitting room?
No. EVOW recommends a manufactured size and explains the fit decision. A virtual fitting room primarily visualizes appearance or drape.
Does EVOW work on every fashion website?
Not today. The Chrome companion is a controlled beta on configured and quality-assured domains; brand integration is delivered as an assisted pilot.
Does EVOW guarantee fewer returns?
No fixed result is guaranteed. A brand pilot measures activation, conversion, bracketing and return outcomes against an agreed baseline.
Can one account hold several profiles?
Yes. EVOW supports consented household profiles for family shopping and gifting, with privacy controls around each profile.