1 — Every body, not the average body
evow ships with size catalogues from XXS to 8XL, EU 32 to 68, shoes 28 to 54. Maternity, adaptive, modest, athletic, plus-size — built in, not bolted on. There is no “default” morphology.
2 — Your data, your call
Your morphology lives in EU servers, encrypted at rest with sovereign keys. You can wipe it in two clicks from your dashboard. Brands never see your raw measurements — only the badge verdict (“fits / doesn't fit”) for the products you're looking at.
3 — One profile, every shop
Sézane fits differently than Massimo Dutti, who fits differently than Nike. evow learns the translation once, applies it everywhere. You stop guessing sizes. They stop reading guesses as feedback.
4 — Less plastic in the ocean
Every reduced return is a parcel that doesn't cross the continent twice and a piece that doesn't end up in incineration. Our partner brands report 30–50% fewer size-driven returns. We track the ton-CO₂ saved per profile, transparently.
5 — Your household, not just you
Add your partner, your kids, your parents. Each profile is theirs — guarded, separated, portable. evow is a household account, not a single-user app.
6 — Profit on the right side of the table
evow is paid by brands, never by shoppers. The SDK fee gives them better conversion and fewer returns. Shoppers stay free, forever.
We built evow because fashion needs less noise, less waste, and a lot more bodies. If that sounds like your kind of fight — come build yours.